### **The Role** We’re hiring a **GTM Lead** to own growth. This is a high-impact, builder role working directly with the founders to scale user acquisition, partnerships, and revenue. You’ll operate across **paid ads, outbound strategy, and strategic partnerships**—with the autonomy to test, ship, and double down on what works. If you like moving fast, running experiments, and seeing immediate impact, this is for you. **Compensation:** $100K–$135K salary + 0.5% equity + benefits\ **Location:** SF, Hybrid --- ### **What You’ll Do** * **Own paid acquisition** * Launch and optimize campaigns across TikTok, Meta, and other channels * Build creative pipelines and iterate quickly on performance * **Drive outbound growth** * Identify and execute outbound strategies (shops, collectors, communities) * Build scrappy systems for outreach, tracking, and conversion * **Develop strategic partnerships** * Work with card shops, marketplaces, and ecosystem players * Structure and close partnerships that drive distribution * **Be in the field** * Travel on weekends to **card shows and events** * Talk to users, test messaging, and close deals in person * **Build systems, not just campaigns** * Set up analytics, attribution, and feedback loops * Work closely with engineering to improve growth infrastructure --- ### **Who You Are** * 1–4 years experience in growth, GTM, or early-stage startups * Comfortable running experiments across ads, outbound, and partnerships * Highly scrappy—you figure things out without waiting for instruction * Strong communicator (especially for partnerships and outbound) * Bonus: Familiar with trading cards, collectibles, or marketplaces