Creative Strategist - Script (Performance Marketing) - SuperKalam (Bangalore)

**Location:** Bangalore (in-office)\ **Type:** Full-time (preferred) | Open to exceptional interns / freshers\ **Team:** Growth / Marketing\ **Start date:** ASAP ### About SuperKalam SuperKalam is a YC-backed EdTech startup building an AI-first personal mentor for students. We started with **UPSC**, and we’re now expanding fast into **K-12**. Our focus is simple: help students learn better with clear guidance, daily discipline, and strong outcomes, with AI. --- ## What this role is We’re hiring a **Creative Strategist** who will own the end-to-end process of **performance marketing creatives** — from finding real user problems to turning them into high-converting ad scripts, and getting those scripts produced with creators + editors. This is not a “just write scripts” role. This is a **hook + execution** role. --- ## Key responsibilities ### 1) User research → hooks * Call students/users regularly (this is core to the job) * Understand: their pain, motivation, objections, and what “success” looks like for them * Convert insights into clear “hooks” (the one sharp reason someone should care) * Maintain a running “Hook Library” with proof points, examples, angles, and winning patterns ### 2) Scripts → ad creatives * Write practical, performance-first scripts for short video ads (15s–60s) * Create multiple variants per hook (different openers, tones, formats, CTAs) * Work closely with the team to prioritize what to test weekly (high volume, fast iteration) ### 3) Production execution * Coordinate with creators and video editors to get creatives produced * Hire / onboard creators when needed (part of the job) * Ensure speed + quality: clear briefs, fast feedback loops, zero micromanagement needed ### 4) Growth experiments (bonus scope) * Partner with influencers / creators when it makes sense * Support other growth initiatives: partnerships, distribution experiments, new funnels * Help the team scale what works across **UPSC + K-12** --- ## What we’re looking for ### Must-have * Based in **Bangalore** * Strong ownership mindset: you move work forward without waiting for instructions * Comfortable talking to users/students on calls daily * Strong communication + writing skills (simple, direct, no fluff) * Bias for action + high accountability (you treat outcomes as your responsibility) ### Preferred * Experience in a **B2C startup** (content / growth / performance marketing / creative strategy) * You’ve worked with Meta/Google ad creatives or understand what makes ads convert * You understand “hook → script → production → iteration” workflow ### Freshers / interns Freshers & interns can apply **if** you are highly proactive, sharp with communication, and can show proof of work (scripts, content, experiments, side projects, reels, anything real). --- ## What success looks like (in 21-30 days) * You’re running a steady engine of user calls → hooks → scripts → produced creatives * Clear weekly output: consistent creative volume + learning loop * You start building repeatable “winning angles” for UPSC and K-12 * Creators/editors work smoothly with your briefs and feedback --- ## Why join * High ownership, high learning, real outcomes * Work directly on the growth engine of a YC-backed company * Chance to build a creative machine from scratch --- ## How to apply Send: 1. Fill [THIS FORM](https://forms.gle/a1pm9Dbgwr11NoRh8) (IMPORTANT) 2. If you are looking out urgently and feels you fit the role exactly - mail me at vimal (at) superkalam (dot) com with some proof of work. \ Mail Subject you can keep - (**Content Strategist - Reaching out**)\ Don’t reach out if you haven’t spend atleast an hour on SuperKalam product / research (If you don’t have samples, create them — we value action.) **⭐ Important** Please apply only if: * You have written scripts before * You can share actual examples of your work * You enjoy performance marketing and consumer psychology * You are comfortable with feedback, testing, and iteration We are looking for people who want to build winning ads consistently - not just write fancy lines. All the best! ♥️ ---